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Designed for inshore and offshore species around the world, our lures embody the perfect balance of innovation, durability and real-world experience because true craftsmanship can only be earned on the water
Inside, youll find a fisherman who will give you the Old Rod for free
The classic roll-top style closure, by the way, is rugged and effective
Best Soft Jerk Bait Zoom Fluke MSRP: $3.49 Buy from: Why I love it Just when you think youve found the most productive soft-plastic, the Zoom Fluke says, hold my beer. Its another legend when it comes to acting like a dying baitfish
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